L’Oréal Brandstorm 2024: SHAD – Smart Hair Analysis Device

For L’Oréal’s Brandstorm 2024, my team developed SHAD (Smart Hair Analysis Device), an innovative solution that leverages AI and IoT technology to transform the hair care industry. SHAD bridges the gap between personalization and technology by analyzing hair health, providing tailored product recommendations, and fostering a community-driven experience through its app.

Our solution targeted digitally-savvy Millennials and Gen Z consumers seeking convenience, efficiency, and personalized care routines. Through comprehensive market research and consumer surveys, we identified key trends in AI-driven beauty and the growing demand for at-home, salon-quality solutions.